Customer orientation is the culture and the behaviour of all SMI managers and employees.
Consistently, all products are conceived having in mind the use each Customer intends to make.
San Marco Imaging considers Marketing as the fundamental tool to foresee market evolution and fully understand customer needs and conveniences.
Particularly, in order to answer all different market requests, SMI has developed an innovative idea of products: SMI Personal System.
This System is a flexible, modular structure offering, through a common basic platform, the possibility to satisfy each Customer need giving him the opportunity, through upgrade kits, to grow with his business growth.
A Product Marketing team, having a deep knowledge of the international market, is specially dedicated to market survey, competition analysis and product specifications according to the different requests of each country.
San Marco Imaging has established a worldwide fully independent Distribution Network carefully selected among the most reliable and best-structured organisations present in the market. A qualified Sales Organisation establishes and supports friendly and professional business relationships with OEM Partners, SMI Distributors and final Customers according to the different market needs and positioning.
For each territory a dedicated sales and customer service team maintain continuous marketing and service contacts.
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